Ella is the SelectVoice AI receptionist. She answers in seconds, handles the routine questions your team fields all day, takes accurate messages and puts the right callers straight through - during the busy hours, after hours and at weekends.
30-minute demo with a UK specialist. No obligation, no scripted sales pitch.
Three simple steps between a ringing phone and a happy customer.
Ella picks up every call on the first ring. No hold music, no voicemail, no missed opportunities - even outside business hours.
She answers common questions from your knowledge base and takes accurate, detailed messages when your team is unavailable.
Ella routes calls to the right person seamlessly, passing on full context so your team can pick up exactly where she left off.

Ella handles the routine calls - FAQs, message taking, basic routing - so your people can focus on complex, high-value conversations that grow your business.
The calls Ella handles best are the ones that currently ring out, queue, or interrupt someone mid-job.
Ella answers reception calls during clinics, handles appointment questions and takes patient callback details, so front-desk staff are not interrupted mid-consultation.
When engineers are on site, Ella captures job details, addresses and urgency, then messages the right person instead of sending the caller to voicemail.
New enquiries get a professional greeting and qualifying questions, and existing clients are routed to the fee earner handling their matter.
Viewing requests, maintenance reports and valuation enquiries are logged around the clock, including evenings and weekends when most tenants call.
Opening hours, stock and booking questions are answered instantly at peak times, so nobody is left holding while your team serves customers in person.
Ella acts as first-line reception across sites, answering the routine calls and passing everything else to the right department with full context.
Built for real business conversations, not scripted menus.
Sub-200ms latency with emotion-aware responses in 40+ languages. Callers speak naturally - no menus, no frustration.
Ella answers from your verified company documents and knowledge base. She never guesses or makes things up.
Seamless routing to the right person with full call context. Your team picks up exactly where Ella left off.
Connects to your telephony, CRM, and ticketing systems. Works with your existing stack - no rip and replace.
Handle routine enquiries 24/7 so your team focuses on complex, high-value conversations.
Book, confirm, and reschedule appointments automatically. Callers get instant answers without waiting.
Honest comparison - where each option wins, and why most UK businesses end up using both together.
| Factor | Human receptionist or answering service | Ella, the AI receptionist |
|---|---|---|
| Availability | Office hours, minus breaks, holiday and sickness | Every hour of every day, including evenings and weekends |
| Answering at peak times | One call at a time - the rest queue or ring out | Many calls answered at once, so nobody waits in a queue |
| Cost model | Salary, or per-call and per-minute answering service fees | A predictable monthly service, quoted per business |
| Knowledge of your business | Excellent in-house, often limited at an outsourced service | Answers from your own documents and FAQs, kept up to date |
| Message quality | Depends on who is covering the phone that day | Consistent details captured every time, sent straight to your team |
| Empathy and judgement | The clear strength - complaints and sensitive calls | Recognises when to stop and hand over to a person, with context |
| Scaling up | Recruit, train and cover absence | Add agents or extend hours without adding headcount |
Ella is not there to replace your receptionist. She covers the calls that currently ring out, queue or land in voicemail, and hands the conversations that need a person straight to your team with the context already captured.
No public rate card - here is exactly what shapes your quote, so there are no surprises on the call.
Starter, Growth, Scale and Enterprise share the same AI voice engine. You move up an edition when you need more agents, deeper knowledge grounding or tighter system integration - not to unlock basic call answering.
The main factors are how many AI agents you run, the depth of your knowledge base, whether you need CRM or API integration, and the level of support and SLA you want behind it.
Ella is quoted per business rather than from a public rate card, and is usually supplied through your SelectVoice partner alongside your phone system. Tell us your call volumes and we will scope the right edition and give you a written quote.
Start small and scale as you grow. Every edition includes Ella's core AI receptionist capabilities - the tiers add agents, knowledge depth, integration and support.
For small businesses getting started with AI call handling.
For growing teams that need smarter call management.